I was sipping a cider the other day, feet up, time on my hands, waiting. Waiting along with what seems to be the whole of ciderland. Waiting for fermentations to come to an end, and the brief excitement of racking, blending, tasting to begin.
Tum-ti-Tum!
My idle thoughts turned to pondering one of the great imponderables of the cider world. Just what
will be the next great 'Phenomemon' in cider drinking! Hmm!
The Cider Over Ice phenomenon which started it all has just about melted away now. Pear Cider?... soooo 2010. Fruity Ciders, meh! So where will the bright young things in the marketing departments take us next I wondered. Hmm!...
How about the tropical isle of
Barbados?...
...or maybe the
Peat and
Sea-spray of rugged
Islay?
What about sun-baked
Jerez?
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| Spirit Casks at Broome Farm, Ross-on-Wye |
You see it's Spirit Casks that I'm thinking of. Ex-distillery Rum and Whisky Casks in particular. Old news in the Craft Cidermaking world, but shiny, bright and full of sales potential for the lumbering giants of Industrial Cider. You read it here first.
Of course spirit cask ciders are hardly a new thing. Traditional cidermakers have been using ex-distillery casks to ferment and mature their ciders in for as long as they've been available. In fact before the widespread availability of cheap plastics, stainless steel and glass for fermentation and storage, practically all cider was made in wood, albeit often Sherry or Port pipes. So what's the big deal then?
Maturing cider in ex-distillery casks can add a whole new dimension to their contents. At its best, it can produce an award-winning cider such as the Rum-tinged beauty from
Green Valley I tasted at a festival
last year. But the practice also divides opinion amongst cider drinkers. Whiskey character is definitely an acquired taste, and in my opinion more of a clash of flavours than one of harmony. Rum character on the other hand is generally seen as being very complementary to the taste of a good cider, particularly those made from bittersweet cider apples. But even Rum Cask Ciders have their detractors, and as with most things in cidermaking, a light touch often produces the best results. A full-on Rum character can swamp the flavour of even the most robust ciders, and in my opinion the delicate flavour of perries do not stand up to the addition of any spirit character.
So a little bit of controversy too, which is of course even better for the flash suits in the marketing dept.
Now this got me thinking. We've been a little slow with previous cider phenomenons, and I don't want to get left behind with this one. I'm confident that the
Gaudy Marketing Bandwagon is being hooked-up to the
Wild Stallions of Passing Fashion even as I sit here writing this, so we're jumping on right now before all the good seats are taken. Now we don't have any spirit casks, and have no intention of getting any (I don't really like spirit cask ciders to be honest...), but that isn't going to stop us developing our very own
Rum 'Character' Cider. At the risk of squandering our solid-gold marketing advantage, here's how we've done it:

For every litre of cider, add 20ml of a reasonable quality Rum, a bit of sugar to bring out the '
Authentic Rum Character', shake around for a bit, leave to mature for at least and hour, enjoy.
We're calling this latest potential
Cash-Cow our
Rockingham Forest Little Rum 'Un Cider, which we think accurately reflects its almost total lack of '
Heritage', '
Authenticity', and other things which sound good in the trade magazines. I'm afraid that if you want to try this unique '
Limited Edition' cider (ooh! that sounds good too), you'll have to be quick. A single bottle will be available for tasting at the
Derby CAMRA Cider Bar tomorrow afternoon. Get it while you can.