
The sign is long gone now, but anyone who would have taken the road from Worcester to Hereford in those days may well remember the huge white barrel, lofted high on a platform and bearing the image of the company's Black Bull logo.
The Norburys started making cider around 1980 following the slump in the homegrown fruit market as a result of the UK joining the EEC. The ciders are made from a range of traditional cider apples blended with dessert/culinary varieties grown in their own orchards, and are well made and clean tasting. The 'Black Bull' title is derived from the French 'noir' (black) and 'boeuf' (bull) from which the Norbury family take their name. I think it makes for a handsome and authentically 'rural' image on cider jars such as this one.
A range of bottled Black Bull ciders can be found locally at Brockleby's Farm Shop near Melton Mowbray, and Norbury also attend several East Midlands Farmers Markets.
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